98 The Beach

98 The Beach

About Us

NAAD System Emergency Alerts

JUNE 1, 2013 - You may have recently heard automated emergency weather alert statements broadcast on the Beach! These are the result of a pilot project involving 98 the Beach, local emergency management organizations, and the generous support of Bruce Power. NAAD stands for National Alert Aggregation & Dissemination and allows authorized government authorities to broadcast immediate public safety messages on our station.

In the event of a major storm or disaster capable of significant injury or property damage, these alerts will cut into our regular broadcast to provide important information for you, 24 hours a day, 7 days a week. 98 the Beach is one of just a handful of radio stations in the province that have adopted this very helpful public safety measure.

We are still making adjustments to the system (including volume levels, and determining exactly what sort of alerts are broadcast) and welcome any feedback you may have. Please write us at info@98thebeach.ca if you have any questions/comments/concerns about NAAD alerts on our station!

For more information about the system generally, visit the Pelmorex website. Our participation in the NAAD System is made possible in part by Bruce Power.

About 98 the Beach

98 the Beach is the first choice for News and Weather along the Lighthouse Coast. Located on Goderich Street, in downtown Saugeen Shores, our signal stretches from the tip of the Bruce Penninsula to Goderich . We play the biggest hits from the world's best artists: Phil Collins, Elton John, The Eagles, Bryan Adams, Rod Stewart and new stars in the contemporary music field like Taylor Swift, Michael Buble, Katy Perry, Bruno Mars, Mumford & Sons, and many more!

98 the Beach studio

98 the Beach continues to be the leader in local News, Weather, Sports and information along the Lighthouse Coast.

You'll find us at 97.9 on the FM Dial or click on our "listen live" icon on our web site. No matter where you are, stay informed and entertained with 98 the Beach, The Voice of the Lighthouse Coast.

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