Selling Your Sellers Posted (2013-08-14)
The toughest selling job you will
probably ever have is selling your sellers.
Your sales and customer service people face rejection every
They’re hearing things
like “your prices are too high” or “I read a bad review about your company
online” or “Times are tough and I can’t afford it right now” and a long list of
other excuses not to buy.
Business owners and sales managers who have mastered the ability to sell
their sellers on the value their company and products deliver are creating
winning teams in highly competitive environments.
Your salespeople need to be continually
- The integrity of your company
- The value you deliver to
- Their personal ability and potential
- The company’s
- A higher purpose than simply getting a
One of the
most effective forums for selling your sellers is well planned sales
Yet in a recent survey conducted by ENS Media Inc., 89%
of sales people said that sales meetings were “usually a waste of
‘sales meetings’ because they are supposed to be designed to sell!.... Selling
the sellers is the most important meeting you’ll ever have.
Strategically planned and well
executed sales meetings answer WIIFM (What’s In It For Me?) from a salesperson’s
And the most productive sales meetings contain four key
- entertainment… that’s right, we said “entertainment”
here for me to deliver our 10 Do’s and Don’ts of Productive Sales
Meetings to help you sell your sellers.